AMP – what is it and why should you implement it?

Accelerated Mobile Pages

Google’s Accelerated Mobile Pages (AMP) project is an open source library of very fast HTML Web components that can help us build very fast websites, very quickly.

It’s been around since late 2015 and is very much a work in constant progress. Evolving and growing daily, with ambitious plans for the future and a team of over 500 contributors.

It’s also a set of rules, that if we follow, mean that Google will cache our pages on their very fast CDNs. And when a mobile user searches for one of our pages Google will even begin partially prefetching it, giving near-instant page loads.

It’s no secret that there are more searches on mobile vs desktop. And on mobile users want info and they want it fast. Accelerated Mobile Pages is the answer from Google.

Great web experiences for users across the open web

AMP enables the creation of websites and ads that are consistently fast, beautiful and high-performing across devices and distribution platforms. Publishers and advertisers can decide how to present their content that emphasises a user-first experience.

Benefits of AMP

Web page speed improves the user experience and core business metrics. AMP pages load near instantly, enabling you to offer a consistently fast experience across all devices and platforms.

Building AMP pages is easy and reduces developer overhead. You can often convert your entire archive in days especially if you use a popular CMS such as WordPress or Drupal.

AMP can be applied across various web touch points. Used by popular and global platforms like Google, Bing and Twitter, AMP allows you to ensure users from all these surfaces get an unparalleled, often instantaneous and native-feeling experience by defaulting to AMP pages when available.

Build for a sustainable future in the open web for everyone. The AMP Project is an open source initiative to protect the future of the web by delivering a better, faster and more user-friendly experience.

Great web experiences for users across the open web

AMP enables the creation of websites and ads that are consistently fast, beautiful and high-performing across devices and distribution platforms. Publishers and advertisers can decide how to present their content that emphasises a user-first experience.

All SEO and mobile performance enthusiasts seem to agree that a well-implemented AMP website will:

  • Significantly increase the volume of organic search traffic.
  • Increase engagement and conversions resulting from faster, better mobile experiences.
  • Reduce the load on your servers since AMP CDN caches and responds to most search results.
  • Provide an opportunity for your content to be featured prominently in AMP carousel on mobile search results.

Benefits of amp – read more here.