CRM is a systematic blend of the strategies, methods, and best practices to collate all this information and organize it in a way that can be conveniently and quickly accessed thereby accelerating your business processes.Today, we find that more and more customers expect to be treated in a personal way. If you were to send a mail, either by post or by email, be sure to address the recipient by name rather than the impersonal ‘Dear Customer’. The personal touch does count a lot. A good CRM is essential to be able to do this is an effective way. By utilizing a good CRM software, all information is linked to the customer with a few mouse clicks and you can compose any list you want.