Web

AMP – what is it and why should you implement it?

Google’s Accelerated Mobile Pages (AMP) project is an open source library of very fast HTML Web components that can help us build very fast websites, very quickly. It’s been around since late 2015 and is very much a work in constant progress. Evolving and growing daily, with ambitious plans for the future and a team of over 500 contributors. It’s also a set of rules, that if we follow, mean that Google will cache our pages on their very fast CDNs. And when a mobile user searches for one of our pages Google will even begin partially prefetching it, giving near-instant page loads. It’s no secret that there are more searches on mobile vs desktop. And on mobile users want info and they want it fast. Accelerated Mobile Pages is the answer from Google.

AMP – what is it and why should you implement it?